BRANDING THE GREAT SHOWCASE OF FUTURE MOBILITY
The 2015 IAA features over 1,100 exhibitors from more than 39 countries and is one of the most important car shows worldwide. Around 930,000 people attended the event at the convention center in Frankfurt – more than the population of the city itself. Premieres and unveilings from the major car brands – that’s what people expect from the show. Thomas Liebchen once more got the chance to develop a captivating design concept for the international event. He also invented that year’s slogan “Mobility Connects”.
Creative / Art Direction
German Association of the Automotive Industry (VDA)